Aperity’s Data Analyzer Identifies Actionable
Sales and Marketing Insights for Lanquetin Pharmaceutical

Lanquetin Pharmaceutical Company Case Study

The Situation

"Aperity’s Data Analyzer provides our wholesale drug distribution business with constantly-updated sales and brand performance reports and analytics that immediately meet our business needs. Thanks to these actionable insights, we have been able to quickly identify better opportunities in our market and maximize our profitability."

Fernando Sotovando
Brand Manager and Marketing Coordinator, Lanquetin

Guatemala-based Lanquetin Pharmaceutical Company (Lanquetin) is one of Central America’s largest wholesale drug distributors serving pharmacies, drugstores and independent drug wholesalers throughout the region. Its customers include public institutions, private hospitals and government entities, making it a challenge to plan and communicate between these multiple sectors with accuracy and speed.

"Aperity’s Data Analyzer provides our wholesale drug distribution business with constantly-updated sales and brand performance reports and analytics that immediately meet our business needs. Thanks to these actionable insights, we have been able to quickly identify better opportunities in our market and maximize our profitability."

Fernando Sotovando
Brand Manager and Marketing Coordinator, Lanquetin

In addition, Lanquetin’s Brand and Marketing team manages a portfolio of more than 1,700 active products monthly for over 100 laboratories resulting in approximately 50,000 new monthly registrations that must be processed, verified and analyzed in a timely manner. This large product volume makes it a complex sales and distribution process and even more of a challenge to integrate and analyze data to achieve actionable insights.

Finally, Lanquetin faced yet another obstacle with a significant percentage of its supply chain partners spending most of their time in sales outside the capital in the interior of the country where both geographic location and technology access can be challenges for punctual follow-up.

To address these multiple challenges, Lanquetin was searching for a cutting-edge technology to help its supply chain partners reduce delivery times and better analyze data for its strategic competitive advantage.

The Solution

Lanquetin LogoAperity’s Data Analyzer provided Lanquetin with a set of role-based playbooks for sales and marketing to enable actionable insights including what, where and when to sell or promote various products. Understanding the analytical needs of the pharmaceutical industry, Aperity provided sales and brand performance reports, analytics and dashboards, leveraging award-winning machine learning algorithms and predictive analytics to provide best-in-class data accuracy - all fast, scalable and flexible with availability in the cloud, on-premise or as a hybrid.

Aperity’s Data Analyzer, in conjunction with Lanquetin, was able to classify valuable supply chain data and incorporate it in the cloud to guarantee the confidentiality and security of the data. From Aperity’s library of flexible output options, Lanquetin selected Business Intelligence partner MicroStrategy to further incorporate Aperity’s solutions with a user-friendly application and visibility on the web and mobile devices. Together with MicroStrategy, Aperity helped the Lanquetin team incorporate highly relevant data sources immediately, preserve the quality and clarity of the data and develop data-driven business strategies.

The Result

Following the implementation of Aperity’s Data Analyzer, Lanquetin not only was able to automate the data, but also incorporate and analyze different data sources to achieve dramatically improved results. By taking data analysis to another level with better focus and better results, Lanquetin now is able to develop new strategies to maximize profitability and grow the company.

Aperity Data AnalyzerFor the Lanquetin sales team, Data Analyzer has made it easier for them to track their goals and results at any time and from any place whether they are identifying new opportunities, tracking pricing effectiveness or analyzing promotional impact. Team efficiency has improved dramatically as the sales team can access the data at the same time as the Lanquetin executives and the entire supply chain can trust the accuracy resulting in better response time and planning compared to the time it previously took to share and explain the quantitative results.

The market is always evolving but with Data Analyzer, Lanquetin can focus on being a growing, cutting-edge company without worrying about its data accuracy. By trusting in the data, it has become one of the leading companies in its industry.